Promoting a Funeral Director's business in a sensitive manner has to be one of the trickiest marketing challenges there is. The service is, of course, the ultimate 'event driven' purchase, and, in most cases, the customer, or their relatives, don't know when this purchase will be needed. Therefore, we have to ensure that the Pughs name is the one that is front of mind when the time comes. This approach sees them involved in the local community at grass roots level, for example as the main programme sponsor for Shrewsbury Town FC, and sponsoring a series of podcasts for walks along the Shropshire Way.
Hitting the target
So, what exactly is Marketing Strategy? Quite simply, it's deciding who you want to talk to, what you've got to say, how you're going to say it and which media you're going to use to deliver your message. Of course there's much more to it than this, and we'll put our several decades of experience and formal marketing qualifications into developing the strategy that's right for your business objectives. Then, once the strategy is agreed we'll formulate the timed and budgeted plan that will deliver the results.